simão barreto

hey, i’m simão.
a copywriter born in lisbon,
currently interning at jvm spree.

ikea d   i   g   i   t  a   l  


       spec ad created during quarantine – what if ikea stopped sending out assembly instructions?


       silver at the 2020 summit creative awards.


       project developed with carlota real.


uber        s   o   c   i   a   l       a   w   a   r   e   n   e   s   s

       a lot of people spend their uber trips talking to their driver, letting go of their problems.


       what if those trips became real therapy sessions?


       project developed with sid shelton.



whatsapp u   x    |    u   i 



       several studies recognize it’s better to talk to someone you have no emotional attachment to.

       mind status allows whatsapp users to open up to someone that emphasizes

       project developed with lawal bakare.

hinge s   o   c   i   a   l        a   w   a   r   e   n   e   s   s



       online dating apps don’t provide the accessibility features that visually impaired people need.


       hinge recognises this flaw and directly helps visually impaired people find love.


       project developed with lara lavolpe.


beyond s   t   u   n   t

       vegans are used to being judged – they’re constantly asked if they’re truly dedicated to the cause.


       beyond meat will give sustainability advocates the chance to produce food in the most natural way. 


       project developed with ali haider.  


giffgaff l      o      n       g            c      o      p      y   


       giffgaff gives full power of choice to its members, creating a community that thinks for itself.


       the best way for the brand to present itself is to show how important choices are.


       art direction by lara lavolpe.



about me

i love simplicity, straightforward concepts, and writing
using lowercase. want to know more? let’s get in touch!
in the meantime, you can take a look at my cv here.


creativity international awards  silver 2020 
summit creative awards  silver 2020
golden award of montreux talent award   winner 2020
young lions portugal   student category finalist | rha 2019 + 2020 
adce high potentials   portuguese finalist 2019
prémios lusófonos da criatividade   portuguese speaking student of 2019